If you want to drive traffic to your website, they you have
to write the post which is best in the eyes of user as well as search engine
optimized. There are some characteristics
of the best post. They are
1) Title:
Best post has perfect short title which describes
the entire posts. For search engine optimization, you have to ensure that
a) The title is given <h1> HTML tag. In CMS, the title
of a post is given <h1> tag automatically.
b) The title is present in your post URL. For example, the
URL of your post title should be www.yourdomain.com/post-title.
The title of the best post does not include spelling mistake. If there is
spelling mistake in your title, then people shall not find you using search
engine. Because, they shall search without spelling mistake.
2) Do not copy:
You may read lots of articles, but never
copy posts from other websites to your website. The best posts are unique.
Unique articles shall gain preference by search engines and readers.
3) Know:
To write the best post you have to know the
following. Without knowing them perfectly, don’t write on internet. They are
(1) About the subject you are writing.
(2) How to write seo optimized content.
4) Seo Optimized:
The best posts are seo optimized. Search
engine gives preference among articles depending on certain characteristics.
You have to ensure that your post contain those characteristics.
5) Link with keyword:
Whenever you are giving link in your
post, make sure that the link contains keyword of your post. For example, if ‘download
antivirus’ is your keyword and you are giving link for it, then give link like ‘you
can download antivirus from here’
instead of ‘you can download antivirus from here’.
6) Internal links:
Add internal links in your posts which
lead to other posts of your website. This shall keep your visitors to stay in
your website more. You can give internal link in three ways.
(1) In words of your posts, if there are any posts which can
be linked in words of posts. For example, if and you have another article
regarding ‘run your computer in safe mode’ and a sentence of your post is ‘run
your computer in safe mode’, then you can link the sentence to your post.
(2) You can add an extra sentence in parenthesis
such as ‘(to know more about this you may read run
your computer in safe mode)’.
(3) You may give a list of related post at the bottom of
your article and give a link of your another related post. But do not give
irrelevant link.
7) External links:
The external links of the best post are
always active and useful links. Use following tags if necessary:
Basic HTML of a link is <a ref=”www.blogger.com”>blogger</a>
(1) to open the link in a new window, add target=_”blank” to
HTML. For example, <a ref=”www.blogger.com” target=_”blank”>blogger</a>
(2) If you want search engine not to follow the external
link, add rel=”nofollow” to the link. For example, <a rel=”nofollow”
href=”www.blogger.com” target=_”blank”>blogger</a>. Title shall be
shown when a visitor mouse over the link.
(3) To show title when a visitor mouse over the link, add title=”title
of link” to the link. For example, <a rel=”nofollow” href=”www.blogger.com”
target=_”blank” title=”title of link”>blogger</a>. Title shall be
shown when a visitor mouse over the link.
8) Images:
Add images where necessary. In tutorial type
posts, images are must. Images shall help them to understand clearly. To take
images of computer screen, read this. You can find images by searching on
search engines. Some photo hosting sites are picaso. While using images add alt
attribute to the images’ HTML of the best post. Because, search engines do not
understand pictures, so you have to tell what about the picture is. To tell
this write HTML code in following manner
<img src="tulips.jpg" height="50"
width="50" alt="tulip"/>
9) Video:
Search for a related video of the post on video
hosting services like youtube. Embed the best video to make the best post.
Choose a video which is short, clear, decent and descriptive.
10) Address:
While writing posts, always talk to the readers
through words. Write your posts as you are talking with them. He is standing in
front of you. For example, you can write ‘you can find HTML on these websites’
instead of ‘HTML can be found on these websites’.
11) List posts:
Readers love to read list posts if the post
can be given in list format. For example, if you are writing posts about
wordpress plugins, then title of your post should be ’12 best wordpress
plugins’ instead of ‘some useful wordpress plugins’.
12) Observe:
To write the best post, spend time to write a
super post instead of ten poor posts. One perfect post will be enough for your
vision instead of lots of poor posts.
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