Monday, June 11, 2012

Affiliate marketing

What is marketing: 

Marketing means all activities related to sale of a product or service.

What is affiliate marketing

Affiliate marketing means all activities to sell product or service of another enterprise or person on your website.

For example, you have a website. You can earn money by showing ads of product of various other organizations. When your readers buy the product by clicking on your advertisement, you shall earn a commission for the sale.


Publisher and advertiser

These website owners who do affiliate marketing on their website are generally called publishers.
The website in favour of whom ad is shown is called advertiser.



How to do affiliate marketing

To be able to do affiliate marketing, you must have to own a website. Then
  1. you have to sign up on a website which provides affiliate marketing opportunity. Commission junction , Clickbank, amazon associates, google affiliate program etc. are some websites which connect between publishers and advertisers. In these websites publishers sign up for getting advertisements and advertisers sign up for advertising their products. Before signing up you have to read their terms of service, privacy policy and other agreements.
  2. These websites shall approve publishers depending on criteria and quality of publisher's website.
  3.  If publisher is approved, then publisher shall get a free account. 
  4. You have to look for advertisers and apply to them to be an affiliate marketer of them. 
  5. If advertisers approve you. Then you shall get HTML codes for showing advertisements. 
  6. You have to copy the HTML code and paste the code on that place of your website where you want to put. 
  7. Now you shall earn commission for each sale through your website.

Points to remember:

  1. Generally, a publisher gets commissioner if the buyers buys product in a definite time. For example, if the buyer clicks on ad of publisher and directed to the product of the publisher. A cookie is set in buyers computer for a definite time. If the buyer buys the product after expiration of the cookie, then he shall not get commission. Because, the publisher cannot be determined.
  2. Publisher shall get commission only for sale. If there is no sale, then there is no commission. No matter, how many traffic goes to advertiser site from publisher site.

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