Backlink (or
incoming link) is a link on a website that leads to your own website. For
example, you have a website name websitebuildingguide.blogspot.com. A website
named webincoming.blogspot.com has a link on their website in which leads to websitebuildingguide.blogspot.com.
Then this link is backlink for websitebuildingguide.blogspot.com.
Backlink
serves two purposes:
(1) Search engine
optimization: because part of the algorithm for ranking your page on search
engines is determined by the number and quality of backlinks to your site. More
quality backlinks mean more preference.
